How To Boost Your Sales Leads By Over 270%....

We are one of the leaders, in providing the highest quality sales response copy in the investment product and services field, consistently generating way above average sales response rates. So, if you're serious about generating very strong response rates from:

Simply call us and get an absolutely FREE consultancy, on how we can help you generate 'real' response for what you're selling.

Selling investment products over the telephone is, without any doubt, the most cost effective route in sales generation, assuming off course, your staff are properly trained. However, there are many jurisdictions throughout the world where contact can only be made with the prospects permission. This is usually the case in highly regulated investment business and will usually take the route of mail shot with response cards or response cards inserted into publications.

This presents a serious challenge which in far too many cases, is overlooked.

How much would you pay for sales-copy which generates great response?

The correct answer, with a little thought, is it depends on who 'that sales-copy someone' is. The immediate response could arguably be, not that much. For example, a two or four page A4 letter, the objective of which, is to get the reader to respond - To call you, to complete and post a response card (usually for more info and to be contacted), to visit your web site, respond to an email, or to simply boost awareness of your company, and, or what you have to offer. Simple?

The vast majority will always attempt the task themselves, normally with negative results.

Take for example, one stock investment company for which we provided sales-copy. Everything within the marketing campaign was equal. The company in question had previously been achieving roughly 1.5% - 1.7% response for further information and permission to be contacted for further information.

Only the sales-copy on the direct response material changed. The response hit 5.7%. Nothing else changed. Even the data list was the same (not the same data duplicated, but from the same 'type' of list).

750 leads or 2,850 leads? How much is the difference worth paying for, sales-copy wise, for the extra 2,100 leads (being the difference in response)? Naturally, you need to work out your conversion rates, how much a self qualified lead is worth, your margins, etc,. All the other costs remain the same.

These leads are people, or prospective clients/investors asking for more information. In other words, 'Gold-Dust'.

Most importantly, this company's mailings are 50,000 a go, resulting (previously) in, more or less, 750 'very valuable' self-qualified leads. Many would find that figure acceptable, depending on profit margin. However, think of the cost of 50,000 items - cost of envelopes, printed mail-shot, printed response card, insertion of materials into envelope, application of labels, or direct envelope print of address and postage. It's no insignificant cost.

Now consider the benefits of a 5.7% response? 2,850 'very valuable', self-qualified leads. Take a moment to work out your own conversations and ROI on 750 leads and then do the same on 2,850 leads - Impressive?

Perhaps what makes the exercise most eye-opening is that the cost for re-writing the material along with advice on colour, design and list usage was ridiculously insignificant when compared to response, followed by conversion to sales.

You may have the best data list and stock or product on the planet. However, couple that with a writer who has no idea as to how to generate interest and move the reader to action, or rather, to move the reader to respond to your offer - completing the response card and sending back to you and you are dead in the water without 'arm-bands' before you even start.

For example, you will often hear, "oh he will do a good job he/she is a journalist". The one group of people you never ever want to write sales-copy includes journalists, magazine and newspaper writers, fiction and non-fiction writers and lawyers.

It really is surprising just how little effort and creativity is placed on the composition of written sales lead material. The number of operations which spend vast amounts on state of the art telephony, recruitment, data, IT, training, only to leave the written word out in the wilderness, really does beggar belief. When in fact, it should be up there as one of your most important principle concerns.

You will find owners, managers, sales staff, all trying to give it their best shot. The fact is, a 'sales-copy writer', is a different animal to a fiction, non-fiction, technical, journalistic writer. A professional 'sales-copy writer' will add significant value to your marketing effort. This is especially the case if they specialise in your field of business, as opposed to a 'general, jack of all trades' copy-writer.

Another fatal move by the DIY enthusiast is that of asking family, friends and work colleagues for their opinion on your 'work-of-art'. A family certainly will not want to offend you (but that may depend on the family member), friends and colleagues may have a vested interest in telling you, "oh that's fantastic". If you happen to suffer from "I love it when everyone tells me I'm the best in the world at everything" syndrome, you're in very big trouble.

For example, take a look at some of the most very basic pointers below and you should get at least some idea.

Always remember the four most important factors in sales-copy:

1. Get attention - This is the headline at the top of the letter.

2. Enlarge on the benefit - provide more chunky info. Keep this, your first sentence to a maximum of 16/20 words.

3. Back up your claim - Using evidence, happy clients, your track record, what you can do for him/her. Continue with more benefits of what you have to offer. And always be wary of using humor, talking about yourself and never think you will be taken more seriously by grandly mentioning which university you went to, or indeed, the great number of 'letters' after your name. The reader will not be interested in the slightest, only interested in what you can do for him/her, nothing else.

4. And finally, a call to action. It's at this point you're asking the reader to respond, so cover what the reader could miss out on should they not respond.

This may be to respond by sending a response card back in the post, visiting your website, calling you.... But the objective, regardless, is to get the reader to respond and contact you.

Your most important fear, when you're composing your 'sales-copy', should always be that the reader will stop reading and bin your letter, exit your website, become bored, irritated - annoyed. Start sentences with a mental temptation to keep the reader reading, for example:

Even more important,
In fact,
For example,
Just the same,
Furthermore,

Starting sentences like those above, make it almost impossible not to read further.

Never use a three syllable word when you can use two. It's pompous and annoying. You're trying to sell, not 'trying' to express your great command of the English language.

Never use an asterisk in the text (usually covering a condition), you will encourage the reader to check the end of the copy to see the condition, resulting in a lack of interest in reading the rest of the content.

Never use big blocks of text. It is tiresome on the eyes. In fact, there is nothing more off-putting than to see a huge block of text in front of your eyes. Break up sentences and paragraphs.

Try to offer a free report, trial, special offer, even a prize draw (if applicable), wherever possible. However, even here, apply caution. Make any of the above overly attractive and you will have an abundance of leads all of which will only be interested in the free prize draw....

By all means, use underlines, bold and italic text, in order to get attention, but don't over do it. It will look a complete mess.

Again, these pointers, listed above, are just a few of the most very basic sales copy rules, which are frequently overlooked, leading to a reduced response and, in turn, wasted money.

Anyway, we're not here to offer a guide on professional copy-writing skills in its entirety, if we did you wouldn't need us. Above are the most basic points to get you thinking - 'Am I better-off attempting the task myself, or should I get a full time professional to do it who specialises in my industry?'

Your response to that could give you a pointer as to how well you'll do in the future. So, for a completely FREE first time consultancy, just call. Better still, why not do it now, whilst you are thinking about it? 00 (34) 666 248 808. Or, email us by clicking on 'contact us' and simply type 'sales copy' in the message box and we will provide you with full details on how to 'really' get your response rates up.

CD's - DVD's - Podcasts - Radio - TV

This form of sales presentation is growing in popularity and for very good reason. Quite simply, nothing matches the impact.

What better way to present your message than to use audio / visual? Your prospect gets to hear or view your sales presentation in the comfort of their own home, and, in their own time.

We provide imaginative, strong and compelling sales scripts composed to get your prospect to respond.

For a completely FREE first time consultancy, just call. Better still, why not do it now, whilst you are thinking about it? 00 (34) 666 248 808. Or, email us by clicking on 'contact us' and simply type 'Audio/Visual' in the message box.

Press Releases

This is an important part of marketing for any company. The fact is, editors are constantly looking for 'news', it's their job, to satisfy their readers. However, they do like to keep their job as simple as possible, just like anyone else. So help them. Provide professional copy whereby they can simply cut-and-paste onto their page. If you impress the editor, he will have little doubt that his/her readers will be impressed too. You will have a greater chance of having your article published.

So, for a completely FREE first time consultancy, just call. Better still, why not do it now, whilst you are thinking about it? 00 (34) 666 248 808. Or, email us by clicking on 'contact us' and simply type 'Press-Releases' in the message box.

Chairman and Director Reports

It is a little known fact that very few executives write their own reports and statements. Believe it or not, this is also the case for FTSE companies, and for that matter, the biggest companies throughout the world.

Our client base for this aspect of what we do is very impressive. If huge private and public companies use professional writers, so should smaller companies. Perhaps, even more so.

We can get your message across in a clear and succinct way. Priceless.

So, for a completely FREE first time consultancy, just call. Better still, why not do it now, whilst you are thinking about it? 00 (34) 666 248 808. Or, email us by clicking on 'contact us' and simply type 'Executive Reports' in the message box.

Stock Investment - Product Promotion

Today, the investment market is more competitive than ever. The simple fact is, there are many companies out there with unique products and services to offer. However, this is of little value if you are unable to get your message across. Simply provide us with what you consider to be the most attractive points of what the company does and we will provide you with a clear, and most important, a compelling message.

So, for a completely FREE first time consultancy, just call. Better still, why not do it now, whilst you are thinking about it? 00 (34) 666 248 808. Or, email us by clicking on 'contact us' and simply type 'Product Promotion' in the message box.